{"id":45455,"date":"2026-05-07T01:38:00","date_gmt":"2026-05-06T22:38:00","guid":{"rendered":"https:\/\/www.scissorhands.space\/the-evolution-of-mens-styling-from-oil-brilliantines-to-matte-pastes-part-1\/"},"modified":"2026-05-13T12:52:21","modified_gmt":"2026-05-13T09:52:21","slug":"the-evolution-of-mens-styling-from-oil-brilliantines-to-matte-pastes-part-1","status":"publish","type":"post","link":"https:\/\/www.scissorhands.space\/en\/the-evolution-of-mens-styling-from-oil-brilliantines-to-matte-pastes-part-1\/","title":{"rendered":"“The Evolution of Men’s Styling: From Oil Brilliantines to Matte Pastes” PART 1"},"content":{"rendered":"

\"\"<\/p>\n

Style didn’t appear yesterday. It has been forming for centuries \u2014 alongside society, culture, and a man’s perception of himself. How a man styles his hair today is far more than just a habit. It is the result of a long evolution.<\/p>\n

1. Ancient Rome \u2014 the beginning of men’s grooming as a system.<\/strong><\/h2>\n
\n
\n
\n

1.1 Rome is not about style, but about control.<\/strong>
\nIn Rome, a man’s appearance was never about beauty; it was about status, discipline, and belonging to society. A clean, well-groomed man = a civilized person. Ungroomed = a barbarian.<\/p>\n

1.2 Hair was never left “as is”.\u2028<\/strong>
\nRomans did not leave their hair uncontrolled. Main styles: Short hair \u2014 the standard for citizens, providing practicality and order. Sharp shapes, neat lines, absolutely no chaos.<\/p>\n<\/div>\n

\n
\n
\n\"\"<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

1.3 Barbershops already existed.<\/strong>
\nThey were called: tonstrinae. Purpose: Men visited them for haircuts, beard care, and nail trimming. Social role: Barbershops were places to socialize, discuss the latest news, rumors, politics, and philosophy.<\/p>\n

1.4 What was used for “styling”.<\/strong>\u2028
\nHere is where the fun begins. Romans used oils: olive oil (the base), almond oil, sometimes with additives. All of this provided shine, manageability, and a “put-together” look.<\/p>\n

\n\"\"\n<\/div>\n
\n
\n
\n

1.5 Waxes (in their infancy).<\/strong>
\nThere is evidence that beeswax was used and mixed with oils. This is very close to the first “brilliantines”. Note: wax was also used in Greece, but its specific purpose for hair hold started exactly in Rome.<\/p>\n

1.6 What styling looked like.<\/strong>
\nThere were no modern blowouts, but there were firm principles: hair smoothed down, visible shine, no sticking-out chaos, the shape is completely controlled. Essentially, it was an early slick style.<\/p>\n<\/div>\n

\n
\n
\n\"\"<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

2. Early Europe and the era of gloss.<\/strong><\/h2>\n

2.1 Style becomes a statement.<\/strong>
\nIf in Rome a man merely controlled his appearance, in Europe he starts showing it off. Hair becomes a vital part of the image, rather than just a sign of neatness. Attention to detail, shape, and effect emerges.<\/p>\n

\n\"\"\n<\/div>\n

2.2 Complex shapes appear.<\/strong>
\nUnlike Rome: hair gets longer, actual styling appears, volume is added, curls are formed. And this is much more than just control \u2014 it is working with shape.<\/p>\n

\n\"\"\n<\/div>\n

2.3 Shine becomes the norm.<\/strong>
\nThe use of oils, waxes, and greasy formulas intensifies. BUT: now the goal is not only control but a visual effect: shine, smoothness, an “expensive” look. Barbers back then did not just cut hair; they also provided shaving, bloodletting, and minor medical procedures. Hence the origin of the symbol: \ud83d\udd34\u26aa\ud83d\udd35 barber pole (red, white, and blue pole).<\/p>\n

\n\"\"\n<\/div>\n
\n
\n
\n

2.4 Fragrance enters the game.<\/strong>
\nYes, it is in Europe that the aromatization of products and the mixing of oils with perfumery intensify. A stage where styling + fragrance = a single product. Styling stops being exclusively visual. It starts working on sensation as well. Smell becomes a part of the image.<\/p>\n

2.5 The ancestor of brilliantine appears.<\/strong>
\nIt is here that dense, greasy formulas are formed, which will later become the basis of classic brilliantines.\n<\/div>\n

\n
\n
\n\"\"<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\ud83d\udd8b Zinenko Nazar Eduardovich
\n\u2028\u2028\u2028\u2028<\/p>\n","protected":false},"excerpt":{"rendered":"

Style didn’t appear yesterday. It has been forming for centuries \u2014 alongside society, culture, and a man’s perception of himself. How a man styles his hair today is far more than just a habit. It is the result of a long evolution. 1. Ancient Rome \u2014 the beginning of men’s grooming as a system. 1.1 […]<\/p>\n","protected":false},"author":723,"featured_media":45403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1559],"tags":[3810],"class_list":["post-45455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-en","tag-4-en"],"acf":[],"yoast_head":"\n"The Evolution of Men's Styling: From Oil Brilliantines to Matte Pastes" PART 1 - Scissor Hands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scissorhands.space\/en\/the-evolution-of-mens-styling-from-oil-brilliantines-to-matte-pastes-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""The Evolution of Men's Styling: From Oil Brilliantines to Matte Pastes" PART 1 - Scissor Hands\" \/>\n<meta property=\"og:description\" content=\"Style didn’t appear yesterday. 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