{"id":46660,"date":"2026-07-21T15:55:08","date_gmt":"2026-07-21T12:55:08","guid":{"rendered":"https:\/\/www.scissorhands.space\/street-wax-the-first-formula-the-first-risk-the-first-victory\/"},"modified":"2026-07-21T17:05:46","modified_gmt":"2026-07-21T14:05:46","slug":"street-wax-the-first-formula-the-first-risk-the-first-victory","status":"publish","type":"post","link":"https:\/\/www.scissorhands.space\/en\/street-wax-the-first-formula-the-first-risk-the-first-victory\/","title":{"rendered":"Street Wax: The First Formula, the First Risk, the First Victory"},"content":{"rendered":"
\n\"\"<\/p>\n

Why did Street become a legend for Scissor Hands?<\/strong><\/h2>\n

Because it was the first formula we developed ourselves.
\nStreet taught us how to build flexible, pliable textures: strong hold without greasiness, control without stiffness, and a soft feel during application.<\/p>\n

Street lifted the brand and remained our No. 1 best-selling product for a long time. Its story is a story of risk, formula, scent, change, and a return to our roots.<\/p>\n

The first version of Street was born in the undercut era, when longer tops needed confident hold without a heavy feel.<\/p>\n

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Version 1. The Undercut Era<\/strong><\/p>\n

Street was one of the first three products we launched on the market. In many ways,
\nit decided whether the brand would survive or die at the start.<\/p>\n

Looking back at that moment, I remember how long and stubbornly I worked on its
\nformula. I remember the internal debates inside the brand about which scent to
\nchoose. And after all the edits and decisions, the moment came to send the wax for
\ntesting to the first store that agreed to work with us \u2014 Hair Stuff.<\/p>\n

I remember the trembling feeling when I realized that now someone other than me
\nwould decide whether Street was good or bad. And what if it was bad? Then
\neverything I had built, everything I had risked, could be destroyed and devalued.
\nI felt sick.
\nAnd then the answer came:\u2028\u00abGuys, this is really cool. We\u2019ll buy your products.\u00bb<\/i>
\nThat answer brought me to tears.<\/p>\n<\/div>\n

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The Bubble Gum Scent<\/strong><\/p>\n

We launched Street with a bubble gum scent.
\nToday it sounds natural, but back then, choosing the scent was a small battle. In 2015, the market was ruled by fresh Gillette-style scents or essential oils. People pushed me toward a pine scent, but I insisted on bubble gum.
\nI was judged for it.
\nBut in the end, the combination of hold and scent became exactly what people loved Street for.<\/p>\n

Version 2. Pilgrim<\/strong><\/p>\n

Time passed, and the market changed. Criticism appeared: waxes were becoming too dense, too hard, and too heavy in use. Water-based products were entering the
\nscene \u2014 softer, more matte, easier to apply.
\nStreet had to change or disappear.<\/p>\n

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In 2017, production was only beginning its transformation and learning how to work with water-based textures.
\nStreet once again became a pioneer: it became the first product to take the risk of a new formula.
\nAnd once again, it worked.<\/p>\n<\/div>\n

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The classic scent worked smoothly with the updated formula, and Street returned to the top 3 best-selling products of the brand.
\nThen tragedy happened. A key component of the formula was discontinued. Street entered a period of experiments. Its reputation began to suffer.<\/p>\n

Version 3. Reincarnation<\/strong><\/p>\n

In 2020, we found the right formula.
\nThe product became softer in density, kept good hold, and started giving high-quality
\ntexture to the hair. Technologically, it was a very strong version.<\/p>\n

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